When the heavily armed and mysterious John Dancer rides into the town of Matchstick, everyone knows there is trouble ahead. They just aren't sure what kind. Brian Solon owner of the huge SS Ranch figures Dancer has been sent to help the small ranchers along the river who have been blocking his access to water. Some believe that the beautiful Esperanza Del Rio, who still has tenuous claim on Solon's land, has induced the gunman to come to her aid. Debt-ridden banker, Sanford Wilkes panics at the sight of Dancer, believing that he has come because of the missing money he has embezzled from the bank. When someone in town goes to the extreme of sending for the brutal killer, Mad Jack Doyle, to murder Dancer there is nothing to do but fight his way out of Matchstick.