Popular with fashion lovers everywhere, ASOS is one of the UK's largest online fashion retailers. It is the most visited fashion website in the world for 18-34 year olds and ships goods to over 230 countries globally. How did ASOS build such a hugely successful global brand? Discover what makes people shop at ASOS and how the brand has grown since it's launch in 2000. Learn about the brains behind the iconic brand, including the original founders, explore key business concepts in a straightforward way and develop a product brief for your very own ASOS range. The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.