Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990

Pennock documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. She concludes that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulations of commercial speech.