Visual Communication: 12 Ideas. from Principle to Realisation

From the new generation of design educators in Germany who have inherited the mantle of the great Swiss designer/teachers, this exemplary textbook is a fine new tool for the libraries of professional graphic designers, design students and teachers. The words explaining the fundamentals and theories of visual communication are few, but clear it's the book's design, attractively conveyed and sensually illustrated with concrete examples, that proves these authors practice what they preach. Here is a kit of almost endless resources on the ways to approach content and form harmoniously and coherently; each of the projects selected for this book provides compelling and unique solutions to complicated design problems.