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(found 13 products)
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Hit and Run
17.840000 USD

Hit and Run

by Andy Maslen
Paperback / softback
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Condor
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17.840000 USD

Condor

by Andy Maslen
Paperback / softback
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Write To Sell
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17.05 USD

Write To Sell

by Andy Maslen
Paperback / softback
Book cover image
We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human ...
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
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26.200000 USD

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

by Andy Maslen
Paperback / softback
Book cover image
We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human ...
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
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65.050000 USD

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

by Andy Maslen
Hardback
Book cover image
Ideas to inspire anyone to write and develop better and more effective copy. * *Â The best copywriting ideas, from the best companies, in one book. *Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas. *Part of a series ('100 Great Ideas') of ...
100 Great Copywriting Ideas From Leading Companies Around the World
Ideas to inspire anyone to write and develop better and more effective copy. * * The best copywriting ideas, from the best companies, in one book. *Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas. *Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience. Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies. Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application. Andy Maslen is a professional copywriter and writing coach who works for leading companies. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.
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15.34 USD

100 Great Copywriting Ideas From Leading Companies Around the World

by Andy Maslen
Paperback / softback
Book cover image
First Casualty
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17.840000 USD

First Casualty

by Andy Maslen
Paperback / softback
Book cover image
The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
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25.58 USD

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

by Andy Maslen
Paperback
Book cover image
Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with ...
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with a new idea, you can meet the challenges of modern-day business and work with energy and creativity. This bumper book contains 365 more great business ideas, one for each day of the year, extracted from the world's best companies and managers. From marketing to PR, presentations to time management, starting up new businesses to reducing costs, sales to writing great copy, each idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. More Great Ideas a Day...is the companion guide to the best-selling An Idea a Day and offers even more ideas in a simple but potentially powerful book for anyone seeking new inspiration and that killer application in their business and work life.
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12.98 USD

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

by Andy Maslen, Jeremy Kourdi, Anne Hawkins, Cima, Jonathan Gifford, Patrick Forsyth, MR Jim Blythe
Paperback / softback
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Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking ...
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
USD
Paperback / softback
Book cover image
Write Copy Make Money
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25.58 USD

Write Copy Make Money

by Andy Maslen
Paperback / softback
Book cover image
Fury
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17.840000 USD

Fury

by Andy Maslen
Paperback / softback
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