Filter
(found 11 products)
Book cover image
Protein is the origin. foundation and essential component of life and of human activity. It is an emotive subject and any claim. statement or opinion is sensitive to attack from experts and others who have a restricted experience or are subjects of commercial or political pressure. Many of the facts. ...
World Protein Resources
Protein is the origin. foundation and essential component of life and of human activity. It is an emotive subject and any claim. statement or opinion is sensitive to attack from experts and others who have a restricted experience or are subjects of commercial or political pressure. Many of the facts. opinions and forecasts are disputed and may be disproved in due course. As presented. they are true as far as is known but may represent little more than majority impression at the time of writing. Changes in the seventies are rapid. drastic and mainly unantici- pated. At any time there could be a comprehensively influential discovery or incident which could alter the entire pattern of protein supply and demand. Scientific and academic statements in this book may be criticised by purists but it is to be appreciated that the book is intended for universal appreciation. Statements are written to be understood within the context. If the author offends by slightly bending the rules of scientific presen- tation. or by making a claim which might not prove absolutely accurate if all factors are analysed. he makes no apology. When everybody in the world has a full belly and a contented mind there will be time to argue about details. At present. we need an extra 20 million tons of protein per year. If this book helps to find it the author will be happy.
https://magrudy-assets.storage.googleapis.com/9789401171632.jpg
114.450000 USD

World Protein Resources

by A. Jones
Paperback / softback
Book cover image
This is a practical handbook on how to communicate science effectively. The first part is an introduction to the principles of science communication and what effective science communication is, why it is important, and how to do it. The principles in these chapters include how effective science communication can change ...
Communicating Science Effectively
This is a practical handbook on how to communicate science effectively. The first part is an introduction to the principles of science communication and what effective science communication is, why it is important, and how to do it. The principles in these chapters include how effective science communication can change societal paradigms and make one a better scientist. General principles relating to all science communication products include providing synthesis, visualisation, and context, assembling self-contained visual elements such as photos, maps, conceptual diagrams and data, formatting content to define and simplify terms, and eliminating jargon and acronyms. Formatting of these visual elements is also discussed. This introduction is followed by chapters outlining techniques and principles for communicating in different media & desktop publishing (including posters and newsletters), presentations and websites. Techniques in these chapters include image, colour, and font formats, resolution and design tips for different media. Finally, a case study is presented to illustrate how effective science communication has become an integral part of a successful environmental science, monitoring, planning, and implementation program. The book is accompanied by extensive internet resources, including interactive software tutorials for the different software programs commonly used in communication, discussion forums for science communication issues, and links to other websites of interest. This book will be a valuable resource for scientists, working in government, research, management agencies, and education. Although environmental scientists are the primary audience, the principles and techniques discussed are applicable to scientists from all fields.
https://magrudy-assets.storage.googleapis.com/9781843391258.jpg
69.300000 USD

Communicating Science Effectively

by W. Dennison, E. Abal, T. Carruthers, T. Saxby, A. Jones, J. Thomas
Paperback / softback
Page 1 of 1